Museums Space

1. How did we define this persona?

This space is for curators of small and medium-sized museums, managers of local cultural centres, and visual artists, painters and sculptors from Liège province. Often rich in invaluable heritage or exceptional raw talent, these players frequently suffer from a lack of logistical and human resources. Small cultural organisations are not always well equipped with communication services, which limits the reach of their exhibitions and obscures their work from the general public.

2. What challenges and objectives are at stake?

The main challenge for the cultural sector lies in capturing visibility and accessing modern technical skills. Without an optimised web presence, solid search rankings and striking visuals, museums struggle to attract visitors and artists fail to showcase their collections. The goal is therefore to pool forces: to give cultural organisations access to high-performing communication infrastructure and to build direct bridges with technical and creative profiles, to modernise how art is shared across our region.

3. What concrete actions have been put in place?

The Cœur Historique non-profit deploys a collaborative ecosystem to energise culture in Liège. On one hand, we provide museums and cultural centres with dedicated publishing spaces and tailored support for their online visibility (website design, search-engine strategies, communication tools). On the other, we act as a connector, putting the developers, coders and creatives in our circle in touch with institutions to design innovative cultural experiences. Finally, we actively support local artists by organising themed exhibitions. In a targeted way, we showcase one or two standout pieces (paintings, sculptures) in the shop windows of our partner businesses, creating visual hooks in public spaces to encourage sales and effectively promote their art.